Emirates Strengthens Sailing Presence with Team New Zealand Sponsorship Renewal Ahead of 38th America’s Cup

Emirates has announced the renewal of its long-standing partnership with Emirates Team New Zealand, extending one of the most enduring and high-profile sponsorships in international sailing through the Louis Vuitton 38th America’s Cup and all preliminary regattas.

In a statement received by Aljaweea, Emirates confirmed that the renewed agreement marked more than 20 years of partnership, most recently punctuated by Emirates Team New Zealand lifting the Auld Mug in Barcelona in 2024.

Sir Tim Clark , President of Emirates Airline, said the team’s third consecutive America’s Cup victory reflected a shared philosophy of excellence and sustained success, adding that the team has charted a course that no team in America’s Cup history has achieved before. He noted that “as the team prepares for the upcoming regattas and the 38th America’s Cup (to be held) in Naples (in 2027), we are proud to see the Emirates name continue to sail with them.”

Emirates Team New Zealand Chief Executive Grant Dalton welcomed the continuation of the partnership, saying, “Emirates has stood by this team through both victories and challenges since 2004… Having Emirates alongside us again gives the team enormous confidence as we take on the responsibility of defending the America’s Cup”.

As part of the renewed agreement, Emirates will continue as Lead Sponsor of Emirates Team New Zealand, retaining naming rights to the team alongside the designation of Official Airline and Carrier.

The Emirates sponsorship of Emirates Team New Zealand will include major brand presence on the mainsail of each Emirates Team New Zealand yacht, defence chase boats, defence tenders, team bases, and crew uniforms. The Emirates brand will also feature on the hull of the team’s AC75 yachts.

In addition, Emirates will receive sponsorship visibility across Emirates Team New Zealand’s digital, social, media, and live-event channels, alongside official team materials and international broadcasts.

This fifth renewal of the naming sponsorship reinforces Emirates’ long-term commitment to New Zealand. Emirates first commenced services into New Zealand in 2003 and today operates daily A380 services direct to Auckland, as well as Christchurch via Sydney. Emirates also offers A380 services across the Tasman, providing customers with the opportunity to fly on the iconic four-class double-decker aircraft between New Zealand and Australia.

The renewed partnership reinforces the airline’s position as one of the most active global brands in international sport, underscoring Emirates’ broader multi-sport sponsorship strategy, which spans football, tennis, cricket, golf, cycling, basketball and horse racing.

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